The Discourse of Tourism and National Heritage : A Contrastive Study from a Cultural Perspective
The Discourse of Tourism and National Heritage : A Contrastive Study from a Cultural Perspective
The Discourse of Tourism and National Heritage : A Contrastive Study from a Cultural Perspective by Claudia Elena Stoian
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Author: Claudia Elena Stoian
Number of Pages: 435 pages
Published Date: 15 Dec 2015
Publisher: Cambridge Scholars Publishing
Publication Country: Newcastle upon Tyne, United Kingdom
Language: English
ISBN: 9781443882194
File Name: The.Discourse.of.Tourism.and.National.Heritage.A.Contrastive.Study.from.a.Cultural.Perspective.pdf
Download Link: The Discourse of Tourism and National Heritage A Contrastive Study from a Cultural Perspective
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The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites - institutional and commercial - from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the websites and their webpages, as well as the lexico-grammatical and visual features of their promotional messages. The theoretical framework used is Systemic Functional Linguistics (Halliday 1985, 1994; Kress and van Leeuwen 1996, 2006; Halliday and Matthiessen 2004). The results are compared in relation to the types of websites and to the countries in which they were produced. These are further interpreted from a cultural perspective, showing that the findings can be accounted for by cultural variability, in particular the dimension of context (Hall 1976, 1990, 2000).
Read online The Discourse of Tourism and National Heritage : A Contrastive Study from a Cultural Perspective Buy The Discourse of Tourism and National Heritage : A Contrastive Study from a Cultural Perspective Download The Discourse of Tourism and National Heritage : A Contrastive Study from a Cultural Perspective ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent Download to iPad/iPhone/iOS, B&N nook The Discourse of Tourism and National Heritage : A Contrastive Study from a Cultural Perspective
The Discourse of Tourism and National Heritage : A Contrastive Study from a Cultural Perspective by Claudia Elena Stoian
Author: Claudia Elena Stoian
Number of Pages: 435 pages
Published Date: 15 Dec 2015
Publisher: Cambridge Scholars Publishing
Publication Country: Newcastle upon Tyne, United Kingdom
Language: English
ISBN: 9781443882194
File Name: The.Discourse.of.Tourism.and.National.Heritage.A.Contrastive.Study.from.a.Cultural.Perspective.pdf
Download Link: The Discourse of Tourism and National Heritage A Contrastive Study from a Cultural Perspective
---------------------------------------------------------------
The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites - institutional and commercial - from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the websites and their webpages, as well as the lexico-grammatical and visual features of their promotional messages. The theoretical framework used is Systemic Functional Linguistics (Halliday 1985, 1994; Kress and van Leeuwen 1996, 2006; Halliday and Matthiessen 2004). The results are compared in relation to the types of websites and to the countries in which they were produced. These are further interpreted from a cultural perspective, showing that the findings can be accounted for by cultural variability, in particular the dimension of context (Hall 1976, 1990, 2000).
Read online The Discourse of Tourism and National Heritage : A Contrastive Study from a Cultural Perspective Buy The Discourse of Tourism and National Heritage : A Contrastive Study from a Cultural Perspective Download The Discourse of Tourism and National Heritage : A Contrastive Study from a Cultural Perspective ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent Download to iPad/iPhone/iOS, B&N nook The Discourse of Tourism and National Heritage : A Contrastive Study from a Cultural Perspective